Alloy: It's About The Marketing

If you want to learn more about Alloy Entertainment, the book packager involved with Opal Mehta, check out David Mehegan's informative article in today's Boston Globe. Mehegan sums up what we know about their involvement in the Viswanathan case:
Alloy's editors helped Viswanathan -- who had been referred to them by the William Morris literary agency -- lighten her tone and flesh out the plot of "How Opal Mehta Got Kissed, Got Wild, and Got a Life." Though it remains unclear exactly what influence Alloy editors had, president Leslie Morgenstein wrote in an e-mail last week that no one helped Viswanathan write the actual words of the book that, it turns out, liberally borrowed from at least three authors.
It's striking that many of the "racy" titles that have made the news lately are products of a company with expertise in marketing to tweens.