I'm thinking about setting aside a chunk o' change to hire a publicist — unless I can find one who lives in the Bay Area and agrees to be paid with pots of my mother's cooking. Here are some questions for authors with experience:
- Who is your publicist?
- Does s/he promote you the package or a particular title?
- How much did it cost and what did you get?
- What has s/he accomplished that you know wouldn't have happened otherwise?
- Is s/he a California-based marketing guru with a penchant for vindaloo?