Not sure how to describe your blog's "brand" or "niche"? I do an occasional check on search terms or keywords using free tools like statcounter or google analytics. For fun, you can also create a wordle to get a quick snapshot of your blog's brand. Here's one generated for Books With Flair, for example:
Pretty much sums up what I'm up to over at that blog, right?
Pretty much sums up what I'm up to over at that blog, right?